Big Data | True and False

Computerized support is only used for organizational decisions that are responses to external pressures, not for taking advantage of opportunities. T/F

Answer: False

The complexity of today's business environment creates many new challenges for organizations, such as global competition, but creates few new opportunities in return. T/F

Answer: False

In addition to deploying business intelligence (BI) systems, companies may also perform other actions to counter business pressures, such as improving customer service and entering business alliances. T/F

Answer: True

The overwhelming majority of competitive actions taken by businesses today feature computerized information system support. T/F

Answer: True

The access to data and ability to manipulate data (frequently including real-time data) are key elements of business intelligence (BI) systems. T/F

Answer: True

One of the four components of BI systems, business performance management, is a collection of source data in the data warehouse. T/F

Answer: False

Actionable intelligence is the primary goal of modern-day Business Intelligence (BI) systems vs. historical reporting that characterized Management Information Systems (MIS). T/F

Answer: True

Data warehouse and BI initiatives typically follow a process similar to that used in military intelligence initiatives. T/F

Answer: True

The two critical partnerships required for BI governance are (a) a partnership between functional area users and/or product/service area employees, and (b) a partnership between representatives of the marketing and vendor sides. T/F

Answer: False

The term intelligence in a BI context is used to describe clandestine operations dedicated to stealing corporate secrets, in the manner of the government's CIA and other covert agencies. T/F

Answer: False

Information systems that support such transactions as ATM withdrawals, bank deposits, and cash register scans at the grocery store represent transaction processing, a critical branch of BI. T/F

Answer: False

Many business users in the 1980s referred to their mainframes as "the black hole," because all the information went into it, but little ever came back and ad hoc real-time querying was virtually impossible. T/F

Answer: True

The success of BI is assured not because of which personnel would be the most likely to use it, but as a result of pervasive adoption across the organization. T/F

Answer: False

BI represents a bold new paradigm in which the company's business strategy must be aligned to its business intelligence analysis initiatives. T/F

Answer: False

Traditional BI systems use a large volume of static data that has been extracted, cleansed, and loaded into a data warehouse to produce reports and analyses. T/F

Answer: True

Almost all BI applications are constructed with shells provided by an outsourcing provider who may themselves create a custom solution for a vendor or work with another client. T/F

Answer: False

The use of dashboards and data visualizations is seldom effective in finding efficiencies in organizations, as demonstrated by the Seattle Children's Hospital Case Study. T/F

Answer: False

The use of statistics in baseball by the Oakland Athletics, as described in the Moneyball case study, is an example of the effectiveness of prescriptive analytics. T/F

Answer: True

Pushing programming out to distributed data is achieved solely by using the Hadoop Distributed File System or HDFS. T/F

Answer: False

Volume, velocity, and variety of data characterize the Big Data paradigm. T/F

Answer: True


In the Isle of Capri case, the only capability added by the new software was increased processing speed of processing reports. T/F

Answer: False

The "islands of data" problem in the 1980s describes the phenomenon of unconnected data being stored in numerous locations within an organization. T/F

Answer: True

Subject oriented databases for data warehousing are organized by detailed subjects such as disk drives, computers, and networks. T/F

Answer: False

Data warehouses are subsets of data marts. T/F

Answer: False

One way an operational data store differs from a data warehouse is the recency of their data. T/F

Answer: True

Organizations seldom devote a lot of effort to creating metadata because it is not important for the effective use of data warehouses. T/F

Answer: False

Without middleware, different BI programs cannot easily connect to the data warehouse. T/F

Answer: True

Two-tier data warehouse/BI infrastructures offer organizations more flexibility but cost more than three-tier ones. T/F

Answer: False

Moving the data into a data warehouse is usually the easiest part of its creation. T/F

Answer: False

The hub-and-spoke data warehouse model uses a centralized warehouse feeding dependent data marts. T/F

Answer: True

Because of performance and data quality issues, most experts agree that the federated architecture should supplement data warehouses, not replace them. T/F

Answer: True

Bill Inmon advocates the data mart bus architecture whereas Ralph Kimball promotes the hub-and-spoke architecture, a data mart bus architecture with conformed dimensions. T/F

Answer: False

The ETL process in data warehousing usually takes up a small portion of the time in a data-centric project. T/F

Answer: False

In the Starwood Hotels case, up-to-date data and faster reporting helped hotel managers better manage their occupancy rates. T/F

Answer: True

Large companies, especially those with revenue upwards of $500 million consistently reap substantial cost savings through the use of hosted data warehouses. T/F

Answer: False

OLTP systems are designed to handle ad hoc analysis and complex queries that deal with many data items. T/F

Answer: False

The data warehousing maturity model consists of six stages: prenatal, infant, child, teenager, adult, and sage. T/F

Answer: True

A well-designed data warehouse means that user requirements do not have to change as business needs change. T/F

Answer: False

Data warehouse administrators (DWAs) do not need strong business insight since they only handle the technical aspect of the infrastructure. T/F

Answer: False

Because the recession has raised interest in low-cost open source software, it is now set to replace traditional enterprise software. T/F

Answer: False


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