Let's say an app was getting a redesign. How do you know if the redesign was successful?
Average page time (without force quit)
Average session duration - (does it go up) (more pages faster?)
Gather Qualitative Feedback from Would-Be Customers
Make Sure you Didn't Make Technical Mistakes
Map and Measure Your Buyers Journeys and Marketing Funnels Using Micro-Conversions
Number of sessions per user (which should go up) - Conversion rate and (New vs Old)
Organic search traffic
Pages per sessions (should also go up) - (set up A/B test before and after) (bounce rate)
Predict & Measure the ROI of Your Website Redesign Efforts
Track The Success of Each New or Updated Website Page
Use Heatmap & Other Advanced Analytics Tools to Further Improve