We noticed a steep decline in users in a certain area of the world, how would you address/asses?
Active users (ADAU, MAU) - ADAU = total number of active users in a month / days in the average month
Conversion rates - Conversion rate = # of users who completed an event / total # of users
Customer satisfaction (CSAT) - NPS = % of promoters - % of detractors
Monthly active users (MAU) is similar to ADAU but is the average number of active users in a given month, averaged over the months in a year. - MAU = total number of active users in a year / 12
Retention rate - Retention rate = (# of customers at end of period - # of customers acquired during period) / # of customers at start of period
Screenflow - Golden path completion = the % of users that complete the golden path screenflow
Session interval - Session interval = various analyses of session lengths
Session length - Session length = various analyses of session lengths
Stickiness - Stickiness = average daily active users (ADAU) / monthly active users (MAU)
Time in-app - Time in-app = the average number of hours users spend in-app per day, week, or month"
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